Seo tips for google

1. How to drill down to keyword visits from a particular search engine.

If you’re used to the old style analytics, you’ll notice that you have to drill down a little further for this information now. Go to the sidebar, click traffic sources, sources, search and organic to get you started.

Next click the source filter and your search engines should appear in the list below. Click on the one you want and on the next screen select the secondary dimension box. In here, type keywords and select the keyword dimension that appears. Your keywords should appear below.

2. Top Conversion paths.

This one is a handy little tip for looking at top conversion paths for your site. Access this info by going to the sidebar and clicking conversions, multi channel conversions and then top conversion paths.

Here you’re given a list of the most common ways in which visitors who converted visited your site. It shows if a visitor has landed on your site first via organic search and then has retuned via direct in order to make a purchase or enquiry. This is valuable insight into site user behaviour without any need for time consuming custom reports or cross segmentation.

3. Percentage Differences

More specifically, this point is about how to find percentage differences when comparing two sets of data from different time ranges. In the old style analytics, these percentages were instantly available once the comparison date ranges were set and a lot of SEO consultants relied on them for a quick health check of a campaign.

Unfortunately, the overview page no longer displays this information, but if you do want the comparative percentages, the data can still be found by drilling down to specific sources. For example, to compare the difference in bounce rate from search via a percentage go to the side bar, click traffic sources, sources, search and overview.

4. Setting up a goal.

Toward the end of next paragraph fade to screenshot of the cog page with the goal tab clicked.

This final point might sound easy but the process has changed very slightly. Instead of clicking the edit button next to the domain, instead click the domain and then click the cog button in the top right hand corner. Next click the goal tab and fill out the required information as normal.