Heading tags

As well as optimising the page title and meta description, a well-optimised page should also contain the target keywords in key areas. SEO’s know that including keywords in your heading 1 is best practice for optimisation, but this doesn’t mean that you can style your h1 tag in such a way that it’s just as small as your normal text, or hide it away below the fold because it looks better for your design. The whole reason search engines favour sites with keywords in headings is because they are supposed to stand out on the page for usability reasons. To stop your visitors from bouncing, ensure you heading 1 is acting like a well behaved heading 1 – it’s placed above the fold, is bigger than your normal text, and can be seen quite clearly on the page. It gives your visitor re-assurance that they have found what they’re looking for so they’re less likely to leave.