There’s been a lot of speculation of page load times and whether it is an important ranking factor or not. Whether it’s a high ranking factor or not, it’s highly important for usability, and in particularly for bounce rates. In today’s impatient world, visitors are used to sites loading within 2-3 seconds. If your page load time is longer than this, it could be causing your visitors to bounce as they can’t be bothered waiting for the site to load. As the Google Analytics code is placed in the it is common for it to load before the rest of the page has, and before users click the back button, giving that visit a bounce rate of 100%. Make sure you use the right techniques to reduce your page load time, or make sure your site is hosted on a big enough server for the size of your site. Your visitors are more likely to hang around if your site is super fast and they can jump from page to page in no time.
So remember that not only should you optimise the right elements of your site, but also remember why these elements are key to optimisation in the first place (hint: usability!). Create a landing page using CSS styles as they should be used and choose the right landing page for your keywords to make sure the only reason your visitors are bouncing is because you sell space hoppers at a decent price…
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