utorak, 27. prosinca 2011.
Page title & meta description
t’s all very well optimising your page title and meta description for your target keyword to encourage people searching that keyword to click through to your website, but have you optimised these elements for the right page? If you’re targeting the keyword ‘wooden toys’ and place these keywords in your page title and meta description, your visitors will click through expecting to find wooden toys on your landing page. In this case, you would make sure the page you’ve optimised actually contains wooden toys whether it be a category page dedicated to wooden toys or a page which contains images, banners, headings or a clear navigational link to that category page or products. If your visitor can’t see what they’re looking for straight away, they’re likely to bounce and go elsewhere.
Heading tags
As well as optimising the page title and meta description, a well-optimised page should also contain the target keywords in key areas. SEO’s know that including keywords in your heading 1 is best practice for optimisation, but this doesn’t mean that you can style your h1 tag in such a way that it’s just as small as your normal text, or hide it away below the fold because it looks better for your design. The whole reason search engines favour sites with keywords in headings is because they are supposed to stand out on the page for usability reasons. To stop your visitors from bouncing, ensure you heading 1 is acting like a well behaved heading 1 – it’s placed above the fold, is bigger than your normal text, and can be seen quite clearly on the page. It gives your visitor re-assurance that they have found what they’re looking for so they’re less likely to leave.
Page load time
There’s been a lot of speculation of page load times and whether it is an important ranking factor or not. Whether it’s a high ranking factor or not, it’s highly important for usability, and in particularly for bounce rates. In today’s impatient world, visitors are used to sites loading within 2-3 seconds. If your page load time is longer than this, it could be causing your visitors to bounce as they can’t be bothered waiting for the site to load. As the Google Analytics code is placed in the it is common for it to load before the rest of the page has, and before users click the back button, giving that visit a bounce rate of 100%. Make sure you use the right techniques to reduce your page load time, or make sure your site is hosted on a big enough server for the size of your site. Your visitors are more likely to hang around if your site is super fast and they can jump from page to page in no time.
So remember that not only should you optimise the right elements of your site, but also remember why these elements are key to optimisation in the first place (hint: usability!). Create a landing page using CSS styles as they should be used and choose the right landing page for your keywords to make sure the only reason your visitors are bouncing is because you sell space hoppers at a decent price…
So remember that not only should you optimise the right elements of your site, but also remember why these elements are key to optimisation in the first place (hint: usability!). Create a landing page using CSS styles as they should be used and choose the right landing page for your keywords to make sure the only reason your visitors are bouncing is because you sell space hoppers at a decent price…
Seo tips for google
1. How to drill down to keyword visits from a particular search engine.
If you’re used to the old style analytics, you’ll notice that you have to drill down a little further for this information now. Go to the sidebar, click traffic sources, sources, search and organic to get you started.
Next click the source filter and your search engines should appear in the list below. Click on the one you want and on the next screen select the secondary dimension box. In here, type keywords and select the keyword dimension that appears. Your keywords should appear below.
2. Top Conversion paths.
This one is a handy little tip for looking at top conversion paths for your site. Access this info by going to the sidebar and clicking conversions, multi channel conversions and then top conversion paths.
Here you’re given a list of the most common ways in which visitors who converted visited your site. It shows if a visitor has landed on your site first via organic search and then has retuned via direct in order to make a purchase or enquiry. This is valuable insight into site user behaviour without any need for time consuming custom reports or cross segmentation.
3. Percentage Differences
More specifically, this point is about how to find percentage differences when comparing two sets of data from different time ranges. In the old style analytics, these percentages were instantly available once the comparison date ranges were set and a lot of SEO consultants relied on them for a quick health check of a campaign.
Unfortunately, the overview page no longer displays this information, but if you do want the comparative percentages, the data can still be found by drilling down to specific sources. For example, to compare the difference in bounce rate from search via a percentage go to the side bar, click traffic sources, sources, search and overview.
4. Setting up a goal.
Toward the end of next paragraph fade to screenshot of the cog page with the goal tab clicked.
This final point might sound easy but the process has changed very slightly. Instead of clicking the edit button next to the domain, instead click the domain and then click the cog button in the top right hand corner. Next click the goal tab and fill out the required information as normal.
If you’re used to the old style analytics, you’ll notice that you have to drill down a little further for this information now. Go to the sidebar, click traffic sources, sources, search and organic to get you started.
Next click the source filter and your search engines should appear in the list below. Click on the one you want and on the next screen select the secondary dimension box. In here, type keywords and select the keyword dimension that appears. Your keywords should appear below.
2. Top Conversion paths.
This one is a handy little tip for looking at top conversion paths for your site. Access this info by going to the sidebar and clicking conversions, multi channel conversions and then top conversion paths.
Here you’re given a list of the most common ways in which visitors who converted visited your site. It shows if a visitor has landed on your site first via organic search and then has retuned via direct in order to make a purchase or enquiry. This is valuable insight into site user behaviour without any need for time consuming custom reports or cross segmentation.
3. Percentage Differences
More specifically, this point is about how to find percentage differences when comparing two sets of data from different time ranges. In the old style analytics, these percentages were instantly available once the comparison date ranges were set and a lot of SEO consultants relied on them for a quick health check of a campaign.
Unfortunately, the overview page no longer displays this information, but if you do want the comparative percentages, the data can still be found by drilling down to specific sources. For example, to compare the difference in bounce rate from search via a percentage go to the side bar, click traffic sources, sources, search and overview.
4. Setting up a goal.
Toward the end of next paragraph fade to screenshot of the cog page with the goal tab clicked.
This final point might sound easy but the process has changed very slightly. Instead of clicking the edit button next to the domain, instead click the domain and then click the cog button in the top right hand corner. Next click the goal tab and fill out the required information as normal.
Seo for mobile
Unless you’ve been hiding under a rock, you’re bound to have noticed the furore surrounding the release of Apple’s new iPhone 4S and accompanying ios5 software update recently. Perhaps you’ve been stung by the laborious update process yourself? Maybe that moment of horror when your iPhone is wiped before it’s restored has become all too familiar? If so, you’ll agree that mobile websites are the future and look set to run alongside desktop sites in the web design market for as long as the smartphone reigns. We’ve already covered canonicalization and htaccess files extensively, yet because they’re so important for safeguarding the authority of your main domain I thought the subject was worth revisiting here. If you do have a smartphone, you’ll notice that very often when trying to access a website you’ll be redirected to a mobile friendly URL of that site. Take Facebook for example. Punching www. facebook. com into my iPhone only takes me to m.facebook.com, and frustratingly it appears that I have to login and access the dropdown menu to be taken back to the desktop site. If you’re building your own site then, this is one option. However, if you do opt for an m.domain.com URL, the first thing to be aware of is that you could be annoying users with redirected URLs (although this may be unavoidable). But more importantly of course, are you annoying googlebot and damaging your SEO campaign by having multiple URLs? Google oglašavanje have stated that they have a separate bot for the latter content (WAP etc), while smartphone mobile websites are crawled as normal by the regular, plain old Googlebot. Why? Because, say Google, smartphone content is usually the same as desktop content, with only minor changes to accommodate display on a smaller screen. Let’s leave WAP content then, and focus on mobile sites (for smartphones).
For webmasters, the fact that the regular bot covers mobile content is actually a good thing, as it means that you don’t have do anything to ensure your mobile sites appear in normal search results – with good traditional optimisation techniques this will happen naturally. Desktop users will view mobile content in much the same way as the mobile users will see it. Well, potentially this is an issue. One option that you have is to disable the m.domain.com URL using your robots.txt file, although this could lead to mobile searchers being unable to find your site in search, or at least unable to find the mobile version. In what is perhaps the preferable solution, Google has stated that you can use the “rel=canonical” tag to make sure that Google focuses on the desktop version of the site. This would theoretically stop them from displaying your mobile content to desktop users in search results, and also from indexing multiple URLs of the same page of your site. What you’d then have to do is redirect mobile users only to the m.domain.com version of the site, which would display a separate, mobile friendly version of the site. The final option available to us is to use a separate stylesheet for mobile browsers of our site. This would enable us to effectively change what the user sees, dependent upon what browser or OS they were using to view our site. Now the real techies out there (of which group I am by no means a part), will have spotted that this method could be penalised by Google as ‘cloaking’, and theoretically you’re right. Cloaking is where a website displays a different page to Googlebot compared to the one which users see, and it’s heavily penalised by the omnipotent search engine. Thankfully, Google have categorically stated that the above method will not be viewed as cloaking. The choice then, remains your own. There are pitfalls with either technique, but both offer a workaround which works, at least in terms of SEO.
For webmasters, the fact that the regular bot covers mobile content is actually a good thing, as it means that you don’t have do anything to ensure your mobile sites appear in normal search results – with good traditional optimisation techniques this will happen naturally. Desktop users will view mobile content in much the same way as the mobile users will see it. Well, potentially this is an issue. One option that you have is to disable the m.domain.com URL using your robots.txt file, although this could lead to mobile searchers being unable to find your site in search, or at least unable to find the mobile version. In what is perhaps the preferable solution, Google has stated that you can use the “rel=canonical” tag to make sure that Google focuses on the desktop version of the site. This would theoretically stop them from displaying your mobile content to desktop users in search results, and also from indexing multiple URLs of the same page of your site. What you’d then have to do is redirect mobile users only to the m.domain.com version of the site, which would display a separate, mobile friendly version of the site. The final option available to us is to use a separate stylesheet for mobile browsers of our site. This would enable us to effectively change what the user sees, dependent upon what browser or OS they were using to view our site. Now the real techies out there (of which group I am by no means a part), will have spotted that this method could be penalised by Google as ‘cloaking’, and theoretically you’re right. Cloaking is where a website displays a different page to Googlebot compared to the one which users see, and it’s heavily penalised by the omnipotent search engine. Thankfully, Google have categorically stated that the above method will not be viewed as cloaking. The choice then, remains your own. There are pitfalls with either technique, but both offer a workaround which works, at least in terms of SEO.
SEO helps
Search engine optimization is a method of getting your website to rank higher in search engines—such as Google, Yahoo or Bing. A search engine optimization campaign pairs on-site optimization with off-site tactics, which means you make changes to your site itself while building a portfolio of natural looking back links to increase your organic rankings. When Internet users search for your products or services, your website needs to be the first one they find. SEO helps the search engines recognize your relevance to specific keywords that people search for online. The search engine optimization process includes researching keywords, creating content, building links and making sure your website is visible in the search engines.
SEO company
With nearly 14 billion online searches every month and social media sites that rival populations of large countries, there’s unlimited opportunity. But to take advantage of that opportunity, it is vital to rank high in the search engines, to leverage social media and pay per click advertising, and to make sure your website turns visitors into leads and sales. Welcome to SEO.com: a search marketing firm with the knowledge, skills, and a proven process that consistently delivers results. Results that deliver a significant increase in traffic and a Big ROI. Here’s how we do it: We form a strategic Internet marketing plan around search engine optimization (SEO), pay per click advertising, social media marketing, conversion optimization and search-optimized Web design. Then, we tenaciously go to work so you can quickly dominate your online competition. So, start dominating today. Request a proposal from a top SEO company and let’s set up a chance for high search engine rankings, more customers and a big return on your investment.
utorak, 29. studenoga 2011.
Seo tricks
Search engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants.
You’ll take your Internet marketing skills to the next level as you gain a thorough understanding of standard SEO techniques such as on-page optimization, off-page optimization, and link building. Packed with real-world examples, this essential guide demonstrates how real seo consultants work with Fortune 500 companies to get the results they desire.
There are many books you can buy and you might consider picking one up to have at hand. Here’s one: Learn HTML in a Weekend by Steve Callihan. Honestly, I never bought a html ‘how to’ book but instead looked up anything what I didn’t understand on the Internet. Trail and error is always best. Dreamweaver has a built in html help file, which was a help to me back when I started.
You’ll take your Internet marketing skills to the next level as you gain a thorough understanding of standard SEO techniques such as on-page optimization, off-page optimization, and link building. Packed with real-world examples, this essential guide demonstrates how real seo consultants work with Fortune 500 companies to get the results they desire.
- Explains the basics of search engine optimization (SEO) and how it enables a specific site to rank high in a Web search based on particular keyword phrases
- Shares little-known tricks and tips of SEO consultants that work with Fortune 500 companies
- Demonstrates how to perform a professional SEO Web site audit
- Reveals the techniques that current SEO leaders use to remain high in rankings
- Divulges secrets for spying on your competitors’ ranking techniques
There are many books you can buy and you might consider picking one up to have at hand. Here’s one: Learn HTML in a Weekend by Steve Callihan. Honestly, I never bought a html ‘how to’ book but instead looked up anything what I didn’t understand on the Internet. Trail and error is always best. Dreamweaver has a built in html help file, which was a help to me back when I started.
Seo secrets
Both Your Search Engine Optimization book and Audio Interview are excellent. It really helps those of us who are in the learning stages of SEO and page ranking. I learned some great information that everyone else was afraid to tell me about. The best part is that when I put your secrets into action I experienced almost immediate results.
The SEO world often works the same way. When you begin the process of search engine optimizing your website you’ll often see slow, gradual increases in search engine traffic (Google, Bing, Yahoo etc…). Then one day, perhaps many months later, you’ll see a dramatic and almost ‘viral’ spike in your search engine traffic, including a corresponding spike in your sales.
Even though I’ve had my website for more than a year now, I’m finally enjoying the increased popularity your Search Engine Optimization Secrets has afforded me. I’ve really benefited from your advice on page ranking. Within a months time my website has gone from no page rank at all to a page rank of 1 and the amount of first time visitors has more than tripled.
The creator of this seo course is seo expert Daniel Tan. He is well known within the internet marketing community because of his incredibly successful WordPress plugin called seo Pressor. Seo Pressor is the premier WordPress plugin for anyone looking to maximize their search engine optimization efforts.
I’m now following your advice with on-page and off -page factors along with the link building strategies that you give. I am confident that more visitors will find me on the search engines because I’m doing what you told me to do. I also want to thank you because you are not just selling a product. You really care, your service and integrity distinguishes you form 90% of the other internet marketing businesses on the web today.
The SEO world often works the same way. When you begin the process of search engine optimizing your website you’ll often see slow, gradual increases in search engine traffic (Google, Bing, Yahoo etc…). Then one day, perhaps many months later, you’ll see a dramatic and almost ‘viral’ spike in your search engine traffic, including a corresponding spike in your sales.
Even though I’ve had my website for more than a year now, I’m finally enjoying the increased popularity your Search Engine Optimization Secrets has afforded me. I’ve really benefited from your advice on page ranking. Within a months time my website has gone from no page rank at all to a page rank of 1 and the amount of first time visitors has more than tripled.
The creator of this seo course is seo expert Daniel Tan. He is well known within the internet marketing community because of his incredibly successful WordPress plugin called seo Pressor. Seo Pressor is the premier WordPress plugin for anyone looking to maximize their search engine optimization efforts.
I’m now following your advice with on-page and off -page factors along with the link building strategies that you give. I am confident that more visitors will find me on the search engines because I’m doing what you told me to do. I also want to thank you because you are not just selling a product. You really care, your service and integrity distinguishes you form 90% of the other internet marketing businesses on the web today.
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