Page title & meta description

t’s all very well optimising your page title and meta description for your target keyword to encourage people searching that keyword to click through to your website, but have you optimised these elements for the right page? If you’re targeting the keyword ‘wooden toys’ and place these keywords in your page title and meta description, your visitors will click through expecting to find wooden toys on your landing page. In this case, you would make sure the page you’ve optimised actually contains wooden toys whether it be a category page dedicated to wooden toys or a page which contains images, banners, headings or a clear navigational link to that category page or products. If your visitor can’t see what they’re looking for straight away, they’re likely to bounce and go elsewhere.