You’ll take your Internet marketing skills to the next level as you gain a thorough understanding of standard SEO techniques such as on-page optimization, off-page optimization, and link building. Packed with real-world examples, this essential guide demonstrates how real seo consultants work with Fortune 500 companies to get the results they desire.
- Explains the basics of search engine optimization (SEO) and how it enables a specific site to rank high in a Web search based on particular keyword phrases
- Shares little-known tricks and tips of SEO consultants that work with Fortune 500 companies
- Demonstrates how to perform a professional SEO Web site audit
- Reveals the techniques that current SEO leaders use to remain high in rankings
- Divulges secrets for spying on your competitors’ ranking techniques
There are many books you can buy and you might consider picking one up to have at hand. Here’s one: Learn HTML in a Weekend by Steve Callihan. Honestly, I never bought a html ‘how to’ book but instead looked up anything what I didn’t understand on the Internet. Trail and error is always best. Dreamweaver has a built in html help file, which was a help to me back when I started.